MANUFACTURING
Salesforce Migration to HubSpot Save 6,500+ Hours Annually
Sentry Equipment was using multiple systems and processes to manage customers and leads and didn’t have a clear approach to align Marketing, Sales, Customer Service, and Operations around real-time data.
Then
Client Overview
Sentry Equipment was relying on multiple disconnected systems and processes to manage customers and leads. They lacked a unified approach to align Marketing, Sales, Customer Service, and Operations around real-time data.
Pain Points and Challenges
- Lack of Transparency: Teams operated in silos, limiting the sharing and tracking of critical information.
- Handoff Issues: Inefficient handoffs between teams resulted in missed opportunities and miscommunication.
- Data Duplication: Double-entry of data slowed down processes and introduced errors.
- Limited Visibility: Difficulty in viewing all customer-specific activity across departments.
Processes & Technology
- Disconnected Systems: Multiple systems caused inefficiencies in managing customer and lead data.
- Manual Processes: Without automation, teams were burdened by manual data entry and tracking.
- Lack of Unified Customer Insights: Inability to access a comprehensive view of customer data hindered informed decision-making.
Partnering with Denamico
Client Success Story
Engagement Overview
- Sentry Equipment worked with Denamico to migrate from Salesforce to HubSpot CRM, aligning teams and improving processes. The migration increased visibility across the sales pipeline, reduced redundant systems, and improved customer experience.
Denamico provided expert support throughout, ensuring clear communication and successful project execution, setting the stage for long-term growth.
Now
The migration from Salesforce to HubSpot provided Sentry Equipment with a unified CRM platform, aligning teams around shared data and processes. This transformation enabled real-time visibility into customer interactions, improving decision-making and driving faster responses in sales and customer service.
With updated processes for both new customer acquisition and existing customer retention, Sentry gained greater visibility into its entire sales pipeline. The streamlined system reduced manual data entry and allowed all stakeholders to access up-to-date information, enhancing collaboration and accountability.
By eliminating redundant systems and introducing automation, Sentry improved operational efficiency across teams. HubSpot’s automated workflows reduced manual tasks, while Denamico’s ongoing support ensured smooth adoption and consistent optimization of the platform.
"
The difference between working with Denamico and other partners is incredible, it’s night and day. I couldn’t be happier.
Rebecca Mudler
Sr. Business Process Architect, Sentry
Let's talk CRM!
At Denamico, we love helping people maximize HubSpot to achieve growth.
Whether you're new to HubSpot or looking to consolidate your systems, let's start with a complimentary consultation to pinpoint some areas where HubSpot can do more for you and your business.
