MANUFACTURING
Manufacturer Achieves 3x Growth with HubSpot
When supply chain issues began limiting growth, Porch Windows Direct leveraged their HubSpot-powered digital presence to become a manufacturer, expanding nationwide and quickly tripling revenue.
Brandon Williamson, Founder & Owner of Porch Windows Direct
+194%
new contacts
2x
sales efficiency
3x
revenue growth
About Porch Windows Direct
Porch Windows Direct is the only factory-direct manufacturer of porch windows, doors, and railings in North America. They focus on building the best vertical 4-track porch windows on the market.
Industry: Manufacturing
Company Size: Less than 100
Location: Minneapolis, MN
Time on HubSpot: 10+ years
"
I can say with certainty that I've made good decisions and I've made bad decisions along the way, but one that I have no doubt on was partnering with Denamico and using the HubSpot tools. It's a no-brainer.
Brandon Williamson
Founder & Owner, Porch Windows Direct
Challenge
Franchise owner and entrepreneur Brandon Williamson was used to doing it all himself. HubSpot made it possible for him to build a website, generate leads and track customer communications effectively.
After meeting Denamico founders, Brendon and Kristin Dennewill, during a residential installation, he considered partnering with them but viewed professional marketing and CRM support as “for fancy businesses.”
A few years later, he decided it was time to invest with experts who could take work off his plate and grow his franchise.
Pain Points
- Manual lead management consuming sales team time
- Scaling operations without proportional staff increase
Business Goals
- Automate customer nurturing processes
- Increase operational efficiency
- Generate qualified leads nationally
Solution
Williamson recalls, “When Denamico basically threw my serviceable website into the dustbin and created a professional website, we almost immediately saw the increase in leads and sales. It's a little scary to put that money out and hope that the results will be there, but they were right away.”
Over time, it became clear that ongoing supply chain disruptions would cap growth potential, so Williamson was ready for a big change.
The HubSpot Impact Award winning website was already generating more leads nationwide than all other dealers of the franchise combined. Armed with data showing strong national demand and automated processes driving efficiency, Williamson confidently founded Porch Windows Direct in 2024, transitioning from a franchisor to a manufacturer—quickly tripling revenue.
Hubs Implemented
Marketing Hub Professional
Sales Hub Enterprise
Content Hub Professional
Impact
Strong website presence and conversion rates generate demand nationwide - giving manufacturing the ability to scale production up.
Automated workflows nurture leads, making the sales team 2x more efficient and effective.
Quoting tool on website gives potential customers on-demand estimates and helps the sales team qualify leads.
"
Denamico is a huge part of why we've been able to consistently grow year after year. And that's what gave me the confidence to say we could take even this next step, which was even crazier than the previous crazy steps to say, we have the confidence and we can be a manufacturer as well.
Brandon Williamson
Founder & Owner, Porch Windows Direct
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