MANUFACTURING
92% Increase in CRM Adoption Helps Manufacturer Scale Growth
After a failed Salesforce implementation, Actus needed a user-friendly CRM that could unite their teams and support global growth.
92%
increase in CRM user adoption
23%
increase in sales year-over-year
45+
hours saved per week
3x
faster campaign launches
About Actus Nutrition
Actus Nutrition is a leading global milk and whey protein ingredients manufacturer. With a passion for holistic well-being, they specialize in crafting premium ingredients that nourish the body and elevate lifestyles.
Industry: Manufacturing
Company Size: 500+
Headquarters: Eden Prairie, MN
Time on HubSpot: 5+ years
Challenge
Actus Nutrition saw impressive growth over the years, but felt their systems & processes were working again their team, rather than empowering them.
After a failed Salesforce implementation, Actus found themselves with an unadopted CRM that would be resource-intensive to reimplement. Actus turned to Denamico to evaluate & implement multiple HubSpot solutions that would fit their needs.
Pain Points
- Their unadopted Salesforce CRM lacked critical customer data and sales opportunity tracking, while offering limited marketing campaign capabilities
- Manual processes were creating inefficiencies and poor customer experiences
- Lack of customer data created organizational risk
Business Goals
- Sustainable growth
- Increase revenue
- Streamline cross-functional visibility of customers and pipeline
Solution
Denamico implemented a comprehensive digital transformation strategy centered around HubSpot's integrated platform. The tailored migration plan included custom process design and automation implementation to match specific workflows and requirements, ensuring better employee and customer experiences.
Migrations to HubSpot
Salesforce
Pardot
Hubs
Marketing Hub Professional
Sales Hub Professional
Service Hub Professional
Now
Team saves 45+ hours per week with automated processes.
The marketing team can deploy campaigns 3x faster and report on the results.
User-friendly CRM provides cross-functional visibility into customers and pipeline.
"
We have accomplished every goal that we set out to accomplish at the start of this project. I would already consider our implementation of HubSpot a success and I know there's significantly more we can do and will do, using the tool.
Michael Hiron
VP of Sales, Actus Nutrition
Let's Talk Success!
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Whether you're new to HubSpot or looking to optimize your current instance, let's explore how you can streamline your operations and drive better results.