ENGINEERING AND ARCHITECTURE
Sales Performance Increases 60% YoY with HubSpot
Short Elliott Hendrickson Inc. (SEH®) partnered with Denamico and HubSpot to reverse a trend of underperforming sales and missed quotas.
Scott Sannes - Principal, SEH
+55%
increase in booked sales
130%
company-wide quota attainment
45k+
hours saved annually
+60%
YOY sales performance
About SEH®
SEH® is an employee-owned collective of engineers, architects, planners, and scientists. They are driven to provide technically advanced, sustainable solutions for government, commercial, and industrial partners nationwide.
Industry: Engineering & Architecture
Company Size: 900+
Headquarters: St. Paul, MN
Time on HubSpot: 4+ years
Challenge
Given the magnitude of the project, SEH realized they needed a solutions partner with solution architecture and technical expertise.
They knew they would benefit from a solutions partner with expertise in establishing and documenting business objectives, solution requirements, definitions of success, and implementation plans to mitigate risk, streamline change management and user adoption, and set the stage for sustainable growth of key opportunities and complex projects.
Pain Points
- Missed sales expansion opportunities with existing clients
- Legacy CRM lacked functionality and usability and had been built around outdated Sales processes
- The systems were not integrated, resulting in siloed execution strategies
- Incomplete customer insights and single source of truth
Business Goals
- Sustainable growth
- Increase revenue
Solution
Through Denamico’s Proven Process, SEH successfully streamlined workflows, empowered teams, and set the foundation for scalable growth.
Migrations to HubSpot
Salesforce
Oracle
Integrations with HubSpot
Pardot
Hubs
Marketing Hub Professional
Sales Hub Enterprise
Service Hub Professional
Operations Hub Professional
CMS Hub Professional
Now
- Alignment across customer-facing teams
- Real-time visibility into customers and the sales pipeline
- Marketing campaigns deploy efficiently
- Critical knowledge documented
- Improved operational efficiency with redesigned workflows and automated processes.
- Access to key customer insights
- Improved collaboration
- Enhanced experience for employees and customers
Change management, training and continuous support from Denamico created:
-
A smooth transition to the new system
-
High engagement with HubSpot
-
A focus on long-term platform success
"
The business requirements documentation prepared by Denamico added significant value to our evaluation process by comparing HubSpot to Salesforce in the ability of each system to meet our business needs and helped us better understand how our various systems would be integrated.
Scott Sannes
Principal, SEH
Let's Talk Success!
HubSpot is a great tool. Sometimes, you just need a little extra help to ensure the setup is thoughtful, efficient and even exciting.
Whether you're new to HubSpot or looking to optimize your current instance, let's explore how you can streamline your operations and drive better results.