ENGINEERING AND ARCHITECTURE
Sales Performance Increases 60% YoY with HubSpot
Short Elliott Hendrickson Inc. (SEH®) hit a ceiling on growth and was experiencing underperforming sales with missed quotas, manual processes with increased operating costs, and incomplete data.
Then
Client Overview
Given the magnitude of the project, SEH realized they would benefit from a solutions partner with expertise in establishing and documenting business objectives, solution requirements, definitions of success, and implementation plans to mitigate risk, streamline change management and user adoption, and set the stage for sustainable growth of key opportunities and complex projects.
Pain Points and Challenges
- Although SEH had technology in place to help marketing, sales, and customer success teams, they were up against many challenges
- Sales and Customer Success processes were hindered, resulting in missed sales expansion opportunities with existing clients
Processes & Technology
- Legacy CRM lacked functionality and usability and had been built around outdated Sales processes
- The systems were not integrated, resulting in siloed execution strategies
- Incomplete customer insights and single source of truth
Partnering with Denamico
Solutions Implemented
Marketing Hub Professional
Sales Hub Enterprise
Service Hub Professional
Operations Hub Professional
CMS Hub Professional
Process & Adoption Work Done
Salesforce
Pardot
Engagement Overview
- SEH partnered with Denamico to address challenges with their legacy CRM and siloed systems. Denamico guided SEH through a structured onboarding to HubSpot, helping align teams, improve cross-functional collaboration, and increase visibility into customer data.
- Through Denamico’s Proven Process, SEH successfully streamlined workflows, empowered teams, and set the foundation for scalable growth.
Client Success Story
Now
The migration to HubSpot CRM gave SEH the tools to align customer-facing teams, providing real-time visibility into customers and the sales pipeline. This allowed the marketing team to deploy campaigns more efficiently and reduced the risk of losing critical knowledge.
By redesigning workflows and automating processes, SEH improved operational efficiency. Employees across regions and teams now have access to key customer insights, enabling better collaboration and delivering an enhanced experience for both employees and customers.
Denamico’s change management support, including training and user adoption strategies, ensured a smooth transition to the new system. This continuous support has been crucial in maintaining high engagement with HubSpot, driving long-term success.
"
The business requirements documentation prepared by Denamico added significant value to our evaluation process by comparing HubSpot to Salesforce in the ability of each system to meet our business needs and helped us better understand how our various systems would be integrated.
Scott Sannes
Principal, SEH
Let's talk CRM!
At Denamico, we love helping people maximize HubSpot to achieve growth.
Whether you're new to HubSpot or looking to consolidate your systems, let's start with a complimentary consultation to pinpoint some areas where HubSpot can do more for you and your business.
