Lead scoring is an essential tool for any business that wants to streamline its sales process and make the most of its marketing budget. By taking into account both explicit and implicit factors that indicate a lead's level of interest, lead scoring allows you to prioritize your marketing efforts—and your budget—in a way that's most likely to result in actual sales.

If you're not already using lead scoring as part of your sales strategy, what are you waiting for? Download the Lead Scoring Workbook today, the watch the workshop below and see how much it can help your business grow!